Short Answer: To get your digital investment's worth.
When visitors visit a website, they are not looking to be entertained (unless it's social media). They have a problem to solve and/or dreams to be fulfilled. It can be
The problem is, most websites are designed by non-designers. This includes interfering and adding with self preference into the design. The whole point of making a website is not to serve the manager, the company, or branding. But to serve people.
Because we don't visit our website daily and we use the website as leverage to get more people in.
There are 3 main categories that also make a website.
These are 3 different principles and lines of work.
